Selling  farmland can be a complex and emotional decision that requires serious thought and consideration

Below is an outline of our comprehensive and professional marketing process to help you achieve your goals.

1 Introductions & Objectives

  • Brief introductions

  • Confirm why you’re considering selling (retirement, expansion, estate planning, debt restructuring, etc.)

  • Discuss timeline and any target dates

  • Clarify confidentiality expectations

2 Overview of the Property

  • Total acres (titled vs. leased Crown land, if applicable)

  • Land use breakdown: cultivated, pasture, yard site, wetlands

  • Soil type, productivity, and historic yields

  • Water sources: wells, dugouts, irrigation rights (if any)

  • Buildings & improvements (homes, shops, bins, corrals, barns)

  • Mineral rights, surface leases, easements, or utility agreements

3. Farming & Income Details

  • Current operation (crop, livestock, mixed)

  • Cash rent or crop share arrangements

  • Existing leases or grazing agreements

  • Average annual income (if investment-focused buyers are likely)

  • Environmental considerations (wetlands, reclamation, contamination)

4 Market Overview

  • Current Alberta farmland market conditions

  • Local sales activity and price trends

  • Buyer demand (local farmers, investors, Hutterite colonies, expansion buyers)

  • How location, soil, and parcel size impact value

5 Pricing Strategy

  • Comparable sales review

  • Per-acre vs. whole-farm valuation approach

  • Value of improvements and income potential

  • Discussion of asking price vs. market price

  • Risks of overpricing vs. underpricing

6 Marketing Strategy

  • Target buyer profile

  • MLS vs. private/agricultural networks

  • Investor vs. owner-operator marketing

  • Aerials, soil maps, yield data, and marketing materials

  • Discretion options (quiet listing vs. public exposure)

  • Syndicated Marketing Platforms for Maximum Exposure to Buyers

7 Sale Structure & Tax Considerations (high-level)

  • Asset sale vs. share sale (if applicable)

  • Capital gains exemption (Lifetime Capital Gains Exemption – LCGE)

  • GST implications

  • Coordination with accountant and lawyer

8 Selling Process & Timeline

  • Pre-listing preparation

  • Listing period expectations

  • Showings and access protocols

  • Offer review and negotiation process

  • Conditions, deposits, and closing timelines

9 Next Steps

  • Information required from the seller

  • Proposed pricing and marketing plan delivery

  • Timeline to list

  • Follow-up meeting or valuation presentation

Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS®System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.